Japanese Bullfighting More Sumo Than Spanish

You’ll see me write a lot about how Japan is a much more diverse country than people give it credit for, but people don’t always belive me. There are actually huge cultural differences between different parts of Japan, from the small things (like standing on different sides of the escalator) to bigger things—like bullfighting. Japanese [...]

What is Golden Week?

Golden Week was last week. You may have heard of it, you may have not. Golden Week takes place in Japan at the very end of April and lasts through the first week of May. People take vacations, travel the country or abroad, and generally have a great time regardless of the ensuing crowds. But [...]

New Form of Japanese Advertising Too Sexy?

It’s edgy, it’s innovative, it’s in your face. It’s also super sexy. But could it be… too sexy? Japan’s latest advertising fad is sweeping the nation, offending, arousing, and selling product faster than you can say, “Damn, baby – you want fries with that shake?” The Science of Absolute Territory Image source The premise behind [...]

Keeping Trains Safe

When the Tofugu team was in Japan earlier this year, Japan’s safety measures (or lack thereof) astounded me. In the US, everything has to have a label and a warning, otherwise people will get hurt and sue the hell out of each other. But that’s not the case in Japan. For whatever reason, Japanese culture [...]